TOP PERFORMER1.1M+views
02 / Professional project · verified metrics
ApplyKart
Viral Short-Form ContentCareer content that stopped the scroll and made job advice feel culturally relevant.
TOP-PERFORMING CONTENT1.1M+
VIEWS
1.1M+Top video views
200K+Multiple videos
3Content pillars
INTERVIEW EDUCATIONThe answer recruiters remember.Hook → value → saveable takeaway
♡ ▢ ↗
CAREER TIPSYour résumé gets seven seconds.Clear advice built for the scroll
♡ ▢ ↗
WORKPLACE HUMOURWhen the interview goes off-script…Trends adapted for job seekers
♡ ▢ ↗
01 · TikTok performance
02 · Content pillar
03 · Content pillarChallenge
A clear problem,
considered properly.
Earn attention from young job seekers in a saturated short-form feed without losing the usefulness or credibility of the advice.
Insight
“The strongest career content feels immediately recognisable: a sharp problem, a human reaction and a takeaway worth sharing.”
Strategy
One connected
creative direction.
Build repeatable formats across interview education, career tips and workplace humour, supported by fast hooks, concise scripts and clear CTAs.
My role
Social Media Content Creator — concepts, trend adaptation, scripting, hooks, captions, content calendar and performance analysis.
Creative execution
Deliverables
01Interview education series02Career-tip formats03Workplace-humour concepts04Scripts & first-second hooks05Monthly content calendar06Captions & CTAs07Trend adaptation framework08Performance analysis
Verified outcome
Work designed to
make an impact.
Top-performing content reached 1.1M+ views, with multiple videos exceeding 200K views.
Skills demonstrated
Short-form strategyCopywritingTrend adaptationContent planningSocial analyticsAudience insight
Next project
Heritage Wealth Finance ↗