View work ↓
Melbourne, Australia · Digital marketer, campaign thinker & creative storyteller
MARKETINGPORTFOLIO
Hi, I'm Shruti—your next hire.

I build thoughtful campaigns, digital experiences and content that move people from attention to action.

VIEW MY WORK↓
STRATEGY ✦ STORYTELLING ✦ SOCIAL ✦ WEBSITES ✦ SEO ✦ CAMPAIGNS ✦ ART DIRECTION ✦ STRATEGY ✦ STORYTELLING ✦ SOCIAL ✦ WEBSITES ✦ SEO ✦ CAMPAIGNS ✦ ART DIRECTION ✦

A tiny creative break

Catch the
big idea.

Great ideas rarely sit still. Catch the moving spark five times and see what curiosity can do.

0/5 CAUGHT
CREATIVE MODE: ONTAP THE SPARK
LOOK↗

01 / Meet Shruti

Strategy brain.
Creative heart.
Always curious.

I'm a Melbourne-based marketer completing a Master of Marketing at RMIT after a Bachelor of Communication (Advertising) at Deakin. I like turning an audience insight into a clear idea—and then making every detail work.

Brand strategy · Campaigns · Content · Digital · Paid media · Creative direction

02 / Choose a lane

What I bring
to the table.

01Integrated campaigns↘02Social & short-form↘03Websites, SEO & email↘04Art direction & concepts↗

03 / Role-ready evidence

What I can own
from day one.

Practical marketing capability backed by live websites, real campaigns, content production and measurable work—not a list of buzzwords.

01

Campaign coordination

Briefs, timelines, channel delivery and launch execution.

Sterling Care · Knitnap
02

Content & social

Hooks, captions, content systems and short-form production.

ApplyKart · Knitnap · Blooms & Baskets · Feathers
03

Websites & customer journeys

Three live websites shaped around clarity, trust and action.

Sterling Care · Heritage Wealth · Knitnap
04

Paid media

Google and Meta campaign concepts, creative and audience journeys.

Sterling Care · Knitnap
05

SEO & conversion

Service-page structure, search-led content and enquiry pathways.

Sterling Care · Heritage Wealth
06

Email, forms & CRM

Lead capture, nurture journeys and organised customer data.

Sterling Care · Heritage Wealth
07

Analytics & reporting

GA4 knowledge, campaign analysis and practical optimisation.

Google certified · Campaign reporting
08

Stakeholder delivery

Approvals, suppliers, events and cross-functional coordination.

Brimbank activation · Retail & multi-brand work

04 / Selected work

Don't just tell.
Show the thinking.

Six real-work projects. Different industries. One connected skill set.
Sterling Care Australia website and brand system
STERLING◆CAREAUSTRALIAWebsite · Campaigns · Lead generation
01Integrated marketing

Sterling Care Australia

Website, SEO, events, lead generation & paid media

TOP-PERFORMING CONTENT1.1M+VIEWS
INTERVIEWCAREERCULTURE
02Viral short-form content

ApplyKart

Short-form video · Social strategy · Performance-led content

Heritage Wealth Finance project
03Website & brand trust

Heritage Wealth Finance

Live website strategy, UX, SEO & enquiry journey

Knitnap project
04E-commerce website & campaigns

Knitnap

Website build, collection launches, ads & video shoots

Blooms & Baskets project
05Gifting brand & social content

Blooms & Baskets

Custom hampers, campaigns, content & customer enquiries

Feathers Boutique project
06Marketing coordination & sales

Feathers Boutique

Retail promotions, customer experience, sales & brand presentation

05 / Proof, not fluff

1.1M+views on top-performing
ApplyKart content
3live business websites
created
360°marketing function managed
for Sterling Care

06 / Skills & qualifications

Skills &Qualifications

✦
IN PROGRESS · 2025–2027Master of MarketingRMIT University
Deakin University Bachelor of Communication in Advertising degree awarded to Shruti Kapoor
COMPLETED QUALIFICATION · AWARDED 12 FEBRUARY 2026Bachelor of Communication (Advertising)Deakin University · Recognised within the Australian Qualifications Framework
RMIT Certificate of Recognition awarded to Shruti Kapoor for a High Distinction in International Marketing
ACADEMIC RECOGNITION · SEMESTER 1, 2026High Distinction — International MarketingRMIT University · BUSM1588 · Client project for Why Meat Company
Google Analytics Certification awarded to Shruti Kapoor
VERIFIED CERTIFICATE · ISSUED 20 JULY 2026Google Analytics CertificationGoogle Skillshop · Valid until 20 July 2027 · Certificate ID 189172947
LinkedIn Advertising Fundamentals Certification awarded to Shruti Kapoor
VERIFIED CERTIFICATE · ISSUED 19 JULY 2026LinkedIn Advertising FundamentalsLinkedIn Marketing Academy · Valid until 19 July 2028 · Certificate No. c7comqqmko2w
Marketing with Canva certificate awarded to Shruti Kapoor
VERIFIED CERTIFICATE · ISSUED 13 JULY 2026Marketing with CanvaCanva Design School · 1 hour of training · Credential ID 428c70
WordPressElementorGoogle AdsMeta AdsMailchimpCanvaAdobe CCCapCutExcelGoogle WorkspaceSEOAnalytics
Shruti Kapoor, marketing, communications and advertising professionalSHRUTI KAPOOR · MELBOURNE

07 / Who I am

I turn audience insight into marketing people notice—and act on.

I'm a Melbourne-based digital marketing professional currently completing a Master of Marketing at RMIT, following a Bachelor of Communication majoring in Advertising at Deakin University. My experience spans disability services, finance, recruitment, fashion, retail and gifting.

CAMPAIGN COORDINATION · CONTENT · SOCIALWEBSITES · SEO · EMAIL · PAID MEDIAANALYTICS · REPORTING · STAKEHOLDERS
Download résumé ↓LinkedIn ↗

08 / Start a conversation

Have a role, project
or good idea?

Enquiries are delivered to iamshrutikapoor@gmail.com. If the form is ever unavailable, email me directly.

iamshrutikapoor@gmail.com ↗LinkedIn ↗Download résumé ↓

Melbourne, Australia
Open to Marketing Coordinator and Digital Marketing opportunities.

09 / Passion pieces

There's more
to the story.

Explore a separate collection of advertising concepts, packaging innovation and visual experiments that show how I think when a brief asks for something unexpected.

Open creative portfolio ↗