05 / Live brand and social marketing project
Blooms & Baskets
Social Campaigns & Product MarketingCustom gifting brought to life through product curation, visual storytelling and social-first customer journeys.
LiveInstagram portfolio
CustomGifting
B2C + B2BAudience
Challenge
A clear problem,
considered properly.
Make customised hampers feel distinctive and easy to choose while serving different occasions, budgets and both personal and corporate enquiries.
Insight
“A hamper feels valuable when every item, colour and detail appears intentionally chosen for the person and the occasion.”
Strategy
One connected
creative direction.
Build an adaptable gifting brand around curated collections, custom requests, occasion-led content and direct social enquiries.
My role
Brand and social content lead — product curation, styling, visual direction, social content, campaign planning, customer communication and promotional concepts.
Software & platforms
CanvaInstagramFacebookMeta Business SuiteGoogle DriveGoogle Sheets
How I use AI
AI-assisted · Human-reviewed
Used AI to brainstorm occasion-led themes and draft alternative captions, with final concepts, product styling, customer communication and brand decisions completed through hands-on judgement.
Creative execution
Deliverables
01Custom hamper concepts02Product curation & styling03Instagram content04Stories & occasion campaigns05Festive gifting promotions06Corporate gifting concepts07Customer enquiry content08Product photography direction09Caption & campaign copy
Verified outcome
Work designed to
make an impact.
A live social portfolio demonstrating customised gifting, occasion-led campaigns and direct-to-customer brand building.
Skills demonstrated
Campaign coordinationContent strategyProduct marketingCopywritingCustomer journeySocial reporting
Next project
Chum Creek ↗