06 / Professional experience · marketing and sales
Feathers Boutique
Marketing Coordination & Retail SalesConnecting brand presentation, customer experience and sales in a premium fashion environment.
MarketingPromotion support
SalesCustomer journey
FashionRetail experience
Challenge
A clear problem,
considered properly.
Support a consistent premium brand experience while responding to customer needs, promoting products and contributing to day-to-day sales.
Insight
“In fashion retail, marketing and sales meet at the customer conversation: listening well, understanding intent and presenting the right product with confidence.”
Strategy
One connected
creative direction.
Combine customer insight, product knowledge, promotional awareness and polished brand presentation to support both customer relationships and commercial outcomes.
My role
Marketing Coordinator and Sales — promotional support, customer engagement, product presentation, sales assistance and communication of customer insights.
Software & platforms
MYER retail systemsPOS & clienteling toolsMicrosoft OfficeExcelCanva
How I use AI
AI-assisted · Human-reviewed
This customer-facing role built the practical judgement I now bring to AI-supported marketing: listening for the real need, checking context and making recommendations that feel personal rather than automated.
Creative execution
Deliverables
01Retail promotion support02Customer service & relationship building03Sales assistance04Product knowledge & recommendations05Brand presentation06Visual merchandising support07Customer feedback & insights08Day-to-day team coordination
Verified outcome
Work designed to
make an impact.
Hands-on experience connecting marketing execution with the customer-facing sales journey in a recognised Australian fashion retailer.
Skills demonstrated
Marketing coordinationRetail salesCustomer experienceBrand presentationProduct communicationCustomer insight
Next project
KPP Flexible Packaging Solutions ↗