09 / Creative gallery
Creative Advertising Gallery
Selected University ConceptsA compact collection of ideas built from a single-minded proposition and a strong visual thought.
4Brands
6+Executions
1Creative gallery
Challenge
A clear problem,
considered properly.
Translate different brand problems into concise, memorable advertising concepts across food delivery, retail, imaging and destination brands.
Insight
“The strongest executions let one visual device do most of the talking, with copy completing rather than explaining the idea.”
Strategy
One connected
creative direction.
Use disciplined concepting, art direction and short copy to create campaign-ready executions with a recognisable brand connection.
My role
Art direction and copy development across selected university briefs.
Software & platforms
Adobe PhotoshopAdobe IllustratorCanvaPowerPointGoogle Workspace
How I use AI
AI-assisted · Human-reviewed
Used AI as an ideation partner to widen initial routes and pressure-test copy options; final concepts were selected, art-directed and refined against the brief and audience insight.
Creative execution
Deliverables
01Menulog ‘Treat yourself’02Woolworths winter-health series03Canon owl concept04100% New Zealand concept05Outdoor & print executions06Visual-development gallery
Verified outcome
Work designed to
make an impact.
A focused gallery showing creative range without diluting the stronger end-to-end case studies.
Skills demonstrated
ConceptingArt directionCopywritingPrintOutdoorVisual storytelling
Next project
Sterling Care Australia ↗