01 / Professional project
Sterling Care Australia
Integrated MarketingOne connected marketing function—from first impression to qualified enquiry.
20Lead target
8 daysRetail activation
360°Campaign scope
Live website created
Designed for every
screen and journey.
Real views captured from the live Sterling Care Australia website. Watch the homepage journey scroll from top to bottom as evidence of the website build and customer experience.
Visit live website ↗
Auto-scrolling homepageHomepage journey · Hover to pause · Website presented as portfolio evidence
01 · Facebook campaign
02 · Instagram reel
03 · Instagram campaignChallenge
A clear problem,
considered properly.
Build awareness and enquiries for a Melbourne NDIS provider while creating a more consistent, professional presence across every customer touchpoint.
Insight
“Participants and families need clarity, trust and low-friction ways to ask for help. Every channel had to feel connected, human and simple.”
Strategy
One connected
creative direction.
Create a full-funnel system joining website service pages, SEO, paid acquisition, social proof, email and a physical retail activation.
My role
Marketing Coordinator — strategy, customer journey, copy, creative direction, campaign production, lead generation and reporting.
Software & platforms
WordPressElementorWPFormsCanvaGoogle AdsMeta Business SuiteGA4Looker StudioMailchimpGoogle Workspace & Excel
How I use AI
AI-assisted · Human-reviewed
Used generative AI as a working assistant for campaign ideation, caption and blog variations, SEO outlines and competitor-research summaries. Every output was reviewed, fact-checked and rewritten for the NDIS audience, brand voice and Australian English.
Creative execution
Deliverables
01Website & service-page system02SEO landing-page plan03Lead-generation form journey04Brimbank event activation05QR-code lead capture06Brochure & flyer suite07Canva posts & social carousels08Reels & short-form video09WordPress blogs & updates10Google & Meta ad concepts11Email nurture campaign12Competitor & campaign report
Verified outcome
Work designed to
make an impact.
A complete, practical marketing ecosystem designed around a 20-lead campaign target and long-term brand growth.
Skills demonstrated
Integrated strategyLead generationWebsite UXSEOPaid mediaCampaign reporting
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