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04 / Professional project · live fashion brand

Knitnap

E-commerce Website & CampaignsA connected fashion-marketing system spanning the live store, collection launches, paid campaigns and visual production.
Knitnap campaign art direction
LiveE-commerce website
Photo + videoCampaign production
360°Digital marketing
Editorial product storytelling social content thumbnail
01 · Social campaign
Editorial product storytellingA warm, contemporary visual direction for seasonal fashion content
↗Wear Your Day campaign social content thumbnail
02 · Photo & video production
Wear Your Day campaignA day-to-night idea adapted across paid social, Reels and email
↗Cross-channel campaign system social content thumbnail
03 · Paid creative
Cross-channel campaign systemConsistent creative designed for social, paid and website placements
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Challenge

A clear problem,
considered properly.

Build a stronger digital shopping experience while keeping a fast-moving fashion catalogue, campaign calendar and social presence visually consistent.

Insight

“Fashion customers need to see how a collection looks, moves and fits into real life before product details can convert their interest into a purchase.”

Strategy

One connected
creative direction.

Connect the e-commerce journey with seasonal campaign ideas, product-led ads, social content and coordinated photography and video shoots.

My role

Website and marketing lead — e-commerce website creation, campaign planning, paid advertising, creative production, copy, social content and photo/video shoot coordination.

Software & platforms

E-commerce CMSCanvaMeta Business SuiteInstagramFacebookGoogle AdsGoogle Workspace

How I use AI

AI-assisted · Human-reviewed

Used AI for campaign-angle exploration, ad-copy variations and content planning, then refined the work using product knowledge, visual direction and channel-specific judgement.

Creative execution

01Live e-commerce websiteCampaign system
02Homepage & collection updatesAudience journey
03Seasonal campaign launchesCreative concept
04Paid social advertisementsCampaign system
05Product photography shootsAudience journey
06Short-form video shootsCreative concept

Deliverables

01Live e-commerce website02Homepage & collection updates03Seasonal campaign launches04Paid social advertisements05Product photography shoots06Short-form video shoots07Instagram content08Facebook content09Product & campaign copy10Customer journey improvements

Verified outcome

Work designed to
make an impact.

A live, campaign-ready e-commerce presence connecting the website, product storytelling, social channels and paid promotion.

Skills demonstrated

E-commerceWebsite creationFashion marketingPaid socialCampaign productionPhoto & video shoots

Next project

Blooms & Baskets ↗