04 / Professional project · live fashion brand
Knitnap
E-commerce Website & CampaignsA connected fashion-marketing system spanning the live store, collection launches, paid campaigns and visual production.
LiveE-commerce website
Photo + videoCampaign production
360°Digital marketing
Live website created
Designed for every
screen and journey.
Real views captured from the live Knitnap website. Watch the homepage journey scroll from top to bottom as evidence of the website build and customer experience.
View website project ↗
Auto-scrolling homepageHomepage journey · Hover to pause · Website presented as portfolio evidence
01 · Social campaignSummer fashion reelLifestyle-led short-form creative for a seasonal campaign
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02 · Photo & video productionLifestyle campaign shootCoordinated fashion content across male and female audiences
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03 · Paid creativeEditorial collection creativeClean visual storytelling designed for social and paid placements
↗Challenge
A clear problem,
considered properly.
Build a stronger digital shopping experience while keeping a fast-moving fashion catalogue, campaign calendar and social presence visually consistent.
Insight
“Fashion customers need to see how a collection looks, moves and fits into real life before product details can convert their interest into a purchase.”
Strategy
One connected
creative direction.
Connect the e-commerce journey with seasonal campaign ideas, product-led ads, social content and coordinated photography and video shoots.
My role
Website and marketing lead — e-commerce website creation, campaign planning, paid advertising, creative production, copy, social content and photo/video shoot coordination.
Creative execution
Deliverables
01Live e-commerce website02Homepage & collection updates03Seasonal campaign launches04Paid social advertisements05Product photography shoots06Short-form video shoots07Instagram content08Facebook content09Product & campaign copy10Customer journey improvements
Verified outcome
Work designed to
make an impact.
A live, campaign-ready e-commerce presence connecting the website, product storytelling, social channels and paid promotion.
Skills demonstrated
E-commerceWebsite creationFashion marketingPaid socialCampaign productionPhoto & video shoots
Next project
Blooms & Baskets ↗